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Uashmama | Montalcino

The Uashmama | Montalcino family


UASHMAMA is a family business based in Tuscany and run by the Marconi family. The father, Marco, is the creative mind. He spent a long time building up experience in the footwear business and has significant know-how in all that is handcrafted and particularly Made in Italy, but at the same time cultivating an interest in new technology in the sector.   

The word "Uashmama" refers to the iconic Italian mother who washes and takes care of her children. The name was inspired by Emanuela Marconi, whose family created the UASHMAMA brand.⁣ From aprons and totes to natural soaps and scaldapane terracotta, their beautifully-crafted products embody sustainability, tradition, quality, and uniqueness.

Italian Mother Who Washes

Uashmama Artisan Products

Innovation and a passion for conscious living were the driving forces behind the creation of UASHMAMA's washable paper AGGO, which is an acronym of Marconi family grandkids' names. AGGO feels like leather, washes like fabric, and is made of paper.